BLOOM Workshop: A simple tool to better know your clients and prospects
Nathalie Millot currently works as a trainer and consultant in market research, marketing and business development in the Toulouse area and she very much enjoys sharing her extensive experience in market research.
Indeed, for 15 years, she managed market research projects for international brands such as Lancôme, Mustela, and La Vache qui rit, thus supporting marketing teams in developing products and markets.
Nathalie holds a Master’s Degree in Applied Statistics from the Haslam College of Business at the University of Tennessee and a Bachelor of Science from the University of Florida.
In this workshop, Nathalie showed us the secrets of a simple, yet very useful tool, to better know your clients and prospects. By putting yourself in your clients’ shoes, you will be able to better address their needs and to optimize your communication according to client or prospect profile.